I'm Heinrich Froese Neto, an architect and designer working at the intersection of conception, visualization, and photography.

I studied Architecture and Urbanism at UFPR in Brazil, and my practice has taken me from Curitiba to Copenhagen and London. I've been contributing for years to large-scale international projects at BIG and 3XN. I currently work as a 3D Artist at Binyan, one of the world's leading architectural visualization studios.

The way a building is imagined, represented, and eventually experienced are rarely the same thing, and that gap is where I tend to work. Visualization and photography are not secondary to design, they are ways of thinking about it.

This site is a record of that ongoing investigation.